Founder and CEO of Gen Z VCs Meagan Loyst in a LinkedIn post said that meet the face of Apple, no, it's not Tim Cook or Steve Jobs, it's a 39-year-old YouTuber with 7 million subscribers named iJustine.
Justine Ezarik, known online as iJustine, has been in the YouTube game for over 17 years before the creator economy became the creator economy.
Meagan commented that iJustine has 1 billion views on her channel and her brand is centered around her love for technology—especially as an Apple fanatic.
iJustine and Apple
She goes to all the Apple launch events, reviews and performs demos of all the newest products, and even has a mini Christmas tree she decorates every year with tiny iPhones.
In business, there's the 80/20 rule where 80 percent of your revenue comes from the top 20 percent of your customers.
CEO of Gen Z VCs opined that any brand biggest customers can become your biggest advocates out in the world, even evolving to the point where they become more associated with the brand in the eyes of the public and as a sales channel—eclipsing even the executives.
Why Tim Cook invites iJustine?
Tim Cook has made it a point multiple times to engage with iJustine and bring her further into the brand, making appearances on her YouTube channel (all while running a $2.75T company...), seeing her in-person at the iPhone 15 event, and beyond.
Apple is all about customer experience, and with iJustine having such a large pull with Apple's customers, Cook recognizes the importance of tapping into that channel.
Just underpins the importance of creators today when it comes to creating true customer evangelists, you never know who could emerge as the "face of your brand" and how influential they can be in growing your company.
The influencers of social media and YouTube has now coincided with the brand launching and promotion and iJustine is one such example.
What are some other brands that come to mind where a creator is so tied to the image of the company, even becoming "the face of the brand"?
https://www.youtube.com/watch?v=dxiC-eEyC78
