Ford has hired 350 veteran engineers after artificial intelligence and automated quality systems failed to deliver the standard the company expected.
According to Bloomberg, Ford chief operating officer Kumar Galhotra said the company had relied increasingly on automated quality systems, but the results had been disappointing. He said Ford brought back technical specialists to identify potential faults before parts reached the production line.
Ford vice-president of vehicle hardware engineering Charles Poon said the company had wrongly believed that introducing artificial intelligence and feeding it design requirements would produce a high-quality product.
Senior engineers to train younger staff and refine AI systems.
Ford is not abandoning its artificial intelligence strategy. Instead, the rehired engineers, known internally as "gray beard" engineers, are training younger employees and helping to improve AI tools.
The company said the move has contributed to lower warranty and recall costs. Chief executive Jim Farley said the savings had amounted to hundreds of millions of dollars. Ford also ranked first among mainstream brands in this week's JD Power Initial Quality Survey.
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