Bollywood star Salman Khan has approached the National Consumer Disputes Redressal Commission (NCDRC) after a Jaipur consumer court issued bailable warrants against him in a misleading advertisement case.
The development comes after the Jaipur District Consumer Commission issued bailable warrants against the actor over his endorsement of “Rajshree Elaichi.”
Khan has now challenged the proceedings before the NCDRC, alleging that the lower commission acted unfairly and without properly notifying him.
Senior Advocate Ravi Prakash, appearing for Khan, argued that certified copies of the court orders were never officially served to the actor.
The plea stated that while media outlets reported on the orders, Khan himself did not receive any formal communication. Despite this, coercive measures were initiated against him.
Origin of complaint
The case dates back to December 2025, when advocate Yogendra Singh Badiyal filed a complaint against Rajshree Pan Masala and Khan.
The complaint alleged that advertisements for “Rajshree Elaichi” acted as surrogate promotions for pan masala and were misleading under the Consumer Protection Act.
On January 6, 2026, the district commission passed an interim order directing that such advertisements be halted until a response was submitted.
Khan’s legal team maintains that this order was issued ex parte, meaning without prior notice to the actor.
Subsequently, a hoarding featuring Khan surfaced, prompting the complainant to allege a violation of the interim order.
This led to a contempt application, and on January 15, 2026, the district commission issued bailable warrants against the actor.
Khan challenged the warrants before the Rajasthan State Consumer Disputes Redressal Commission.
However, on March 16, 2026, the State Commission dismissed his appeal, upholding the district commission’s decision.
Concerns over unusual measures
Khan’s counsel also objected to the district commission’s direction to form a Special Task Force to secure his presence.
The legal team described this as an unusual step in consumer court proceedings.
The NCDRC acknowledged concerns regarding the non-service of certified copies, especially since the orders were circulating in the media.
However, the commission noted that its jurisdiction in the matter is limited by law.
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