TikTok has revealed the most searched words on its platform in Pakistan for 2025, offering a comprehensive snapshot of what captured the curiosity, interests, and everyday needs of Pakistani users over the past year.
From cricket-driven conversations and entertainment buzz to practical searches such as product reviews, mehndi designs, and fitness tips, the list reflects how TikTok search has evolved into a key discovery tool for real-life decisions.
Pakistanis are increasingly using the platform to explore destinations, follow major national moments, and seek quick, relatable guidance from creators who understand local culture and context.
“TikTok Search has become an essential part of daily life in Pakistan,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “People aren’t just watching videos anymore; they are actively searching for information, recommendations, and context in real time. Whether it’s tracking a major cricket moment, planning a weekend trip, learning something new, or checking reviews before buying a product, Pakistanis are turning to TikTok to guide everyday decisions.”
A Year of Purposeful Discovery
According to TikTok, the 2025 search trends show a clear shift toward purpose-driven discovery. Travel-related searches - ranging from Islamabad to Altit Fort in Hunza - signal a growing interest in exploring Pakistan’s natural and cultural landmarks. TikTok has emerged as a planning companion, with users relying on creator-led itineraries, reviews, and visual storytelling before visiting destinations.
At the same time, searches related to major cricket matches and headline events underline how Pakistan experiences culture collectively. TikTok allows users to relive highlights, follow real-time discussions, and participate in nationwide conversations as moments unfold.
Beyond entertainment, Pakistani users are increasingly using TikTok search to learn quickly, compare options, and make informed choices, positioning the platform at the intersection of culture and utility.
Most Searched Places
- Islamabad
- Altit Fort Hunza
- Chenab River
- Lahore
- Karachi
Most Searched News and Moments
- Babar Azam 100 century
- Pakistan vs South Africa
- Pakistan vs India
- Nadia Meri Soni Sawani
- Floods
Most Searched TV Shows
- Turkish series
- Tamasha
- Meri Bahuein
- Mein Manto Nahi Hoon
- Hum Awards 2025
Most Searched Soundtracks
- Jhol - Maanu & Annural Khalid
- Supreme - Shubh
- Pal Pal - Afusic & AliSoomroMusic
- Je Pata Hunda - Nimra Mehra
- Ranjheya Ve - Zain Zohaib
Most Searched Foods
- Lava burger
- Biryani
- Aalu
- Dubai chocolate
- Matcha drink
Most Searched Sportspeople
- Babar Azam
- Abhishek Sharma
- Virat Kohli
- Haris Rauf
- Mitchell Starc
Most Searched Musicians
- Havi
- Talha Anjum
- Nimra Mehra
- Ali Zafar
- Hassan Raheem
Most Searched TikTok Creators
- Alina Amir
- Jannat Mirza
- Khizar Umer
- Kanwal Aftab
- Sid Mr Rapper
Most Searched Showbiz Celebrities
- Imran Ashraf
- Fahad Mustafa
- Mahira Khan
- Kinza Hashmi
Notable Search Trends
- Product reviews
- “Software update”
- Mehndi designs
- Billi wali funny videos
- AI usage and prompt
