Apple Stores across the United States are witnessing an increase in demand for iPhones and other Apple products as customers scramble to buy devices before potential price hikes caused by new tariffs announced by President Trump.
Employees at various Apple Stores have shared that concerned customers are flocking in to make purchases, worried about higher costs following the implementation of tariffs on imports from China and India.
The fear of price hikes is understandable, as the US government plans to impose tariffs of 34% on products imported from China and 26% on those from India. These tariffs are set to impact Apple products since much of the company’s manufacturing is based in these countries.
Despite the surge in demand, Apple has not issued any official guidance to its retail employees regarding how to handle the situation or respond to the growing number of inquiries about price increases. The uncertainty around the potential price hikes has fueled even more urgency among buyers to purchase products before any price changes.
In response to the situation, Apple has reportedly flown planes full of products from India and China to maintain stock and keep prices steady. The company is making efforts to manage inventory levels and ensure that product prices remain unchanged for the foreseeable future.
Amidst the tariff uncertainty, Apple is also considering expanding its operations in Brazil, partnering with Foxconn. This move is reportedly motivated by Brazil’s 10% tariff, which is lower than the tariffs imposed on China and India. This expansion could help mitigate some of the price increases by diversifying the manufacturing footprint.
Impact on Apple’s stock
The announcement of these tariffs has already had an impact on Apple’s stock price, which has dropped by more than 18% since the news broke last week. Other US companies affected by the tariffs have experienced similar declines.
As the situation continues to evolve, both Apple and consumers are facing a period of uncertainty. The company’s actions to secure additional inventory and consider new manufacturing locations could provide some relief, but the fear of price increases remains a significant concern for many
