Toyota has surprised the local auto market with a major price cut on its popular SUV, the Fortuner, in Pakistan.
The limited-time offer has been introduced as part of the company’s 35-year anniversary campaign in the country.
The move has sparked strong interest among buyers amid rising car prices and shifting market demand.
Toyota announces major Fortuner price reduction
The latest promotional campaign from Toyota features significant price cuts on two variants of the Toyota Fortuner — the Fortuner G and Fortuner V.
According to the official details, the offer is available for a limited time and applies to ex-factory Karachi prices. Toyota has also stated that units are limited under this special campaign.
New Fortuner prices in Pakistan
The revised pricing shows a notable reduction compared to previous rates, making the SUV significantly more accessible than before.
Fortuner G
- Previous Price: Rs. 14,939,000
- New Price: Rs. 12,435,000
- Savings: Rs. 2,504,000
Fortuner V
- Previous Price: Rs. 17,509,000
- New Price: Rs. 14,935,000
- Savings: Rs. 2,574,000
This pricing structure highlights one of the biggest discounts seen in Pakistan’s SUV segment in recent months.
Campaign theme: “Back by Demand”
Toyota has branded the campaign with the tagline “Back by demand. Built to conquer.”
The company says the initiative is part of its ongoing celebrations marking 35 years of operations in Pakistan. The offer has been positioned as a limited-stock promotion, increasing urgency among potential buyers.
The price revision comes at a time when Pakistan’s auto market is facing significant pressure due to rising fuel costs and shifting consumer preferences.
With petrol prices remaining high, many buyers are now reconsidering large-engine SUVs. However, the Fortuner continues to maintain strong demand due to its rugged build and road presence.
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