The global fighter aircraft market is changing. And in this era of escalating defence costs and uncertain alliances, countries are waking up to the fact that prestige and headlines do not win wars, but availability, sustainment, and cost-efficiency do. It can be safely said that countries are no longer mesmerized solely by fifth-generation stealth wonders or prestige platforms that promise technological dominance but by those that deliver dependency. Enter the JF-17 Thunder – the Toyota of this age!
Just as Toyota's vehicles have dominated roads worldwide through unbreakable reliability, low ownership costs, and adaptability to the harshest conditions, the JF-17 is conquering air forces with its combat-validated resilience, multirole versatility, and freedom from foreign strings.
Reliable, affordable & available
Of course it is neither the fastest, nor flashiest, nor a fifth-generation marvel, and it surely does not make a country look powerful in glossy magazines. Instead, it does the job that it is meant to do – it makes air forces workable, affordable, and independent. In 2026, with surging exports and fresh battle credentials, the Thunder is not just competing in the global defence industry but redefining what smart air power looks like.
The Toyota analogy captures the essence perfectly. Toyota didn't conquer markets with exotic supercars. It did so with vehicles like the Hilux – rugged pickups that thrive in African deserts, Middle Eastern heat, and Asian monsoons, starting reliably every day despite poor fuel, rough roads, and minimal maintenance.
From conflict zones in Syria to farms in Australia, the Hilux endures where luxury brands falter. Similarly, the JF-17 Thunder, co-developed by Pakistan and China, prioritizes operational uptime over showroom glamour. Its single-engine design, modular avionics, and ease of servicing allow it to operate from austere bases with local crews, integrating diverse weapons without needing approval from distant capitals.
Priced at $25-50 million per unit, which is a fraction of Western equivalents, the Thunder delivers 4.5-generation capabilities like AESA radar in Block III, long-range PL-15 missiles, electronic warfare suites, and precision strikes.
This practicality shines brightest in real-world demand. The year 2025 was a breakout year for the JF-17, with Pakistan securing it’s largest-ever export: a $4.6 billion deal for 40 Block III jets to Azerbaijan, including investments and support packages. Azerbaijan has already inducted batches, praising the Thunder's agility and integration in exercises like Indus Shield Alpha. Libya followed with a multi-billion-dollar package including 16 Thunders, cementing ties amid regional shifts. At the Dubai Airshow 2025, an unspecified nation signed an MoU for more Block IIIs, while deliveries continued to Myanmar and Nigeria.
All eyes on Thunder
Now, in early 2026, this momentum accelerates. Saudi Arabia is in advanced talks to convert $2 billion in loans into JF-17 acquisitions, potentially expanding to $4 billion – a strategic masterstroke for Riyadh seeking autonomy amid fluctuating US ties.
Bangladesh is actively discussing procurement after high-level air force engagements, drawn to the Thunder's cost-effectiveness for maritime patrol and airspace defence. And the list does not stop here. Rumours swirl of interest from Iraq, Egypt, and others in Africa and Southeast Asia. Pakistan's defence exports are booming, approaching $10 billion in 2025 alone, fuelled by the JF-17's reputation.
Standing out
What sets the JF-17 apart is its combat provenance, hard-earned in crises that exposed rivals' vulnerabilities. In the May 2025 India-Pakistan conflict, JF-17 Block IIIs dominated, deploying PL-15E missiles and CM-400AKG supersonic strikes to neutralize high-value targets, including Indian S-400 components. Pakistan's fleet emerged stronger, validating the Thunder's reliability under fire. Moreover, Nigerian and Myanmar JF-17s have excelled in counter-insurgency, thriving in hot, dusty environments where maintenance is challenging.
This stings particularly for India, whose air force clings to a prestige-heavy model that's crumbling under its own weight. The IAF's obsession with boutique platforms like the Rafale – just 36 inducted amid fanfare – has yielded a fragmented fleet plagued by delays, cost overruns, and logistical nightmares. Tejas production crawls despite promises of indigenization, while aging MiGs retire faster than replacements arrive, leaving squadron strength at a historic low of 29 against a required 42. Procurement scandals, bureaucratic paralysis, and dependency on French/Russian spares expose fragility, while sanctions or delays could ground swathes of the force overnight.
The May 2025 skirmish laid bare these flaws. While Pakistan's streamlined JF-17 backbone surged sorties with local sustainment, India's patchwork – Rafales dazzling in isolation but outnumbered and constrained – struggled with availability. New Delhi's MRFA tender for 114 jets remains mired in indecision, with endless debates over "Make in India" stalling progress. Vanity purchases signal power but deliver vulnerability: expensive jewels that shine in parades yet falter in prolonged conflict.
For discerning buyers worldwide, the JF-17 is the antidote. It is not just a fighter jet; it is a platform designed to survive budgets, bureaucracy, and broken supply chains. It empowers air forces with sovereign capability: upgrade paths controlled at home, weapons from multiple sources (Chinese, Russian, even Western-compatible), and lifecycle costs that allow larger fleets. Block III's AESA radar, helmet-mounted sights, and networked warfare rival pricier peers, proven in exercises and operations.
Buyers are partners
Pakistan's PAC Kamra offers comprehensive packages that includes training, simulators and local assembly options, hence turning buyers into partners. In a fracturing world order, where sanctions weaponise supply chains and alliances waver, the JF-17's "no-strings" freedom is priceless.
Again, the Thunder is not the flashiest jet, and just like Toyota, it doesn't need to be. Tested in real conflict, the JF-17 has proven its worth time and again, not as a trophy but as a must-have tool, which is not just affordable but also reliable and combat credible. This rare combination has turned the JF-17 into a marketable product in ways that prestige platforms cannot match.
This is why more and more countries are taking a second look at the JF-17, and recalibrating their air power priorities. For nations under political constraints or fiscal pressure, it is the obvious choice.
Like Toyota, the JF-17 Thunder promises that it will start every morning, run for years, and that replacement parts are available. It also offers the same predictability to air forces. It flies where others cannot, it fights where others falter, and it lasts where others fail. That is why it is in demand, why buyers are lining up, and why it can be called the Toyota of modern fighter jets.
This, however, is not the end of the road. Pakistan is already working on its fifth-generation fighter programme, but the direction remains the same. Unlike competitors chasing headline-grabbing specifications and prohibitively expensive designs, Pakistan is shaping its next platform around sustainability, affordability, and long-term maintainability. The objective is not to build the most glamorous aircraft on paper, but one that can be produced, operated, upgraded, and sustained without crippling budgets or external dependencies. If the JF-17 is any indication, Pakistan’s future air power will be designed less for prestige and more for endurance.
