Coca-Cola has launched a new limited-edition soda called Y3000, which is said to be the first flavour created with the help of artificial intelligence (AI).
The company asked Coca-Cola consumers around the world to share how they envision the future through emotions, aspirations, colours, flavours, and more. Coca-Cola then used this feedback, along with insights gathered from AI, to create the unique taste of Y3000.
“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like,” said Oana Vlad, senior director of global strategy at Coca-Cola.
“We intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The zero-sugar offering will be available for a limited time in select markets, including the U.S., Canada, China, Europe, and Africa.
The design of the drink’s can also utilize AI. Coca-Cola says the can “showcases liquid in a morphing, evolving state, communicated through form and colour changes that emphasize a positive future.”
Coca-Cola is not the first food and drinks company to use AI to create new products.
Earlier this year, Campbell Soup said it used AI to help it create its Chunky Ghost Pepper Chicken Noodle soup, while Japanese drinks giant Sapporo said AI helps it to create new beverages in half the usual time.
The use of AI in the food and drinks industry is still in its early stages, but it is clear that this technology has the potential to revolutionize the way products are created and marketed.
