Google has released its 'Year in Search' report for 2025, offering a snapshot of what Pakistanis were most eager to look up online.
As expected, cricket dominated search trends once again, while food recipes, e-challan queries, and artificial intelligence also surged in popularity.
According to the Google report, cricket continued to top the list of entertainment-related searches in Pakistan throughout 2025. Fans repeatedly looked up matches against South Africa, India, and New Zealand, reflecting the nation’s deep-rooted sporting passion.
Local dramas also ranked prominently, showing that television entertainment continues to command strong public interest.
Cricket stars attract massive attention
The report highlights that Pakistani fans were particularly focused on rising cricket talents. Among the most searched players were:
-
Abhishek Sharma
-
Hassan Nawaz
-
Irfan Khan Niazi
Other emerging names like Sahibzada Farhan, Muhammad Abbas, Saim Ayub, and several others also saw significant search traffic, indicating how closely the public followed young prospects throughout the year.
Google noted that Pakistani cricketers remained a central point of attention, with user interest surging around major tournaments and individual performances.
Food searches show Pakistan’s everyday curiosity
Beyond sports, Pakistanis’ practical interests also shaped search behaviour. The report shows that sandwich recipes were among the most frequently searched food items across the country — a trend that continued throughout the year.
“How to check e-challan Karachi” remained one of the most searched questions, reflecting both rising digitization in traffic systems and public need for accessible guidance.
AI tool searches
Google also noted a major spike in searches related to artificial intelligence tools. The trend underscores the growing public interest in AI, signaling rising adoption and curiosity among Pakistani internet users in 2025.
Google’s report confirms that everyday digital habits are evolving, with Pakistanis exploring topics ranging from technology and entertainment to food and civic services.
